Social Media For Small Business

CHAPTER 4WHAT IS MARKETING?

Before coming up with a marketing strategy, you need to understand what makes great marketing. Let's start by defining what marketing is not. Great marketing is not sleazy, pushy, boring or disengaging.

Great marketing is engaging, educational and sometimes even entertaining.

The purpose of marketing is to attract more customers to your business, keep them coming back for more and get them to recommend you to their family and friends.

Great marketing is engaging, educational and sometimes even entertaining.

Marketing is very much like dating. When you meet a prospective partner for the first time, you don't generally expect them to sleep with you on your first date. The dating game may have changed slightly with the birth of dating apps, but in ‘old‐school’ dating courting came first. You might go for a coffee to get to know each other and if that goes well you meet for dinner, then maybe a few more low‐key dates before you ‘convert’. You make an effort to build trust, which may eventually lead to a ‘sale’ if you ‘get lucky’.

Marketing works the same way. The purpose of marketing is to help you attract the right people to your business so you can build trust by ‘courting’ them and sweeping them off their feet. Once your prospects trust you, they will choose you to do business with.

Social media is a brilliant way to meet prospects, nurture them to create familiarity, gain authority and build trust. Your ‘dating game’ starts with publishing great ...