CHAPTER 10INSTAGRAM
Why Instagram?
Unlike other social platforms, Instagram is very unlikely to go out of fashion any time soon. The numbers of Instagrammers has been steadily growing and Instagram is making sure not to lose people to other platforms by continually adding new features to compete with other social networks. Think Instagram Stories, Instagram Live and Instagram Reels. Instagram is staying versatile and relevant.
Many Instagram users use Instagram as a shopping tool to find products and services to purchase, which makes it a powerful tool for businesses. A majority of Instagrammers also follow business accounts, not just their personal friends.
Who is Instagram for?
The majority of Instagram's demographic is under 35 years of age, which makes the audience slightly younger than that of Facebook or LinkedIn. However, since Instagram is such a popular network, a big percentage of other generations are also active on Instagram.
Instagram works particularly well for businesses that are able to visually portray their products or services. It works for a large range of industries, including the more obvious ones such as fashion, ...
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