CHAPTER 13PINTEREST
Why Pinterest?
Pinterest is a secret gold mine for some businesses. It's an incredibly powerful platform when it comes to driving traffic to a website or blog. Depending on your products or services, it can be one of your best traffic drivers. It allows you to grow your audience by reaching new people you might not otherwise get access to on other platforms. And ultimately Pinterest can help you increase sales by generating leads to your online store.
What is Pinterest?
Pinterest is not really that ‘social’. Compared to other social networks, Pinterest is not used to socialise that much. Instead it's used more like a search engine to search for and collect information and inspiration. It's a visual discovery engine that enables users to post or pin images.
Many users use Pinterest to find ideas and inspiration in different areas: health, home, design, fashion, lifestyle, DIY, and so on. It's a place where people consume, curate and share content they are interested in.
Imagine an electronic tool for scrapbooking or creating vision boards. That was the idea behind Pinterest: to make creating boards easy and to allow users to pin ideas, content, products and images to save for later, organising the information on mood boards. ...
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