Social Media in the Marketing Context

Chapter 7

Conclusion

Abstract

It is clear that social media is becoming an integral part of marketing. This chapter provides a summary of the content covered in previous chapters, including social media, online brand communities, culture, and self-construals. It also highlights the limitations of the book, emphasizing the key contributions it makes to the literature surrounding social media from a marketing perspective.

Keywords

Social media; strategy; marketing; limitations

This book was written to provide a comprehensive overview on the subject of social media from a marketing perspective. The key areas of literature were examined, including emphasis on the importance of the individual differences between consumers and how this affects their ...