How to Talk With People, Not at Them

The most important thing that we do as human beings is to communicate with each other. We could argue about what defines interpersonal relationships overall, but from a business standpoint, the most important thing we do is talk with each other. In business relationships, conversations form the basis of all of the work that we do together. It’s very rare that people support each other’s business without some sort of conversation, whether written or verbal, over Zoom or in person. Talking with each other is how people decide to become customers, offer or accept a job, refer business, and supply each other products we need to succeed.

A few years ago, our company hosted the head of social media from ...

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