How People With Influence Can Help
If the term “influencer” elicits an eye roll, think again. There is definitely a perception of a certain type of social media celebrity whom companies pay to travel the world in bohemian fashions, or send boxes upon boxes of free products, just for the chance to be featured in a sponsored photo. In actuality, the word “influencer” has been around since 1662 (Cahn 2020). Long before anyone could have even conceived of the Internet, people looked to opinion leaders for recommendations. There has always been an appetite for this tastemaker role because it’s natural to look to others for inspiration and guidance. Today’s Instagrammers, YouTube vloggers, and TikTok stars are the most recent version of this ...
Get Social Media Is About People now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
