Building a Human-Centered Social Media Team
Think back to that football stadium full of 70,000 of the most important people in the world to your organization. There are your best employees, prospective employees, investors, customers, suppliers, industry leaders, reporters, and others. There is a stage set at the center of the field. On the stage is a microphone that will amplify every word to everyone in the seats. You also have access to the mega screen to share photos and videos so everyone can view them. What do you do? Who do you send to talk with all these incredibly important people?
This is what you should be thinking about as you hire for any social media position. When you interview a social media practitioner, consider whether ...
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