Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

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How to Write a Social Media Policy … Without Stepping on Legal Land Mines

Consider the legal land mines below:

    •   You don’t have a social media policy. As a consequence, when your employees do something ill-advised online, it is unlikely that you are going to be able to convince anyone that your enterprise exercised a duty of reasonable care that should insulate it from the social misdeeds of wayward employees. The legal liabilities may also well pale in comparison to the damage done to your brand.

    •   You do have a social media policy, but it is one, like most, that violates the law, as it ignores the parameters set by the National Labor Relations Board (NLRB or Board).

    •   Your policy tells your employees: “Be respectful.” “Don’t ...