“I’m quitting, and, of course, I’m taking my Twitter account and its 17,000 followers with me.”
“Your Twitter account? … Since when is it your Twitter account. That account belongs to the company, and it’s staying with the company.”
“So sue me!”
Ah, there were once simpler times. Now the question of who owns a Twitter account or LinkedIn account is no longer merely the debate of social media aficionados; it has become the subject of real courtroom disputes.
So what’s changed? Perhaps a simple recognition that there is a business value to a social media community. ...