Social Media Marketing For Dummies®

Chapter 4. Launching SIM Campaigns

In This Chapter

• Discovering the key components of a successful SIM campaign

• Managing beyond the campaign

• Synchronizing the SIM campaign with other channels

• Responding to criticism

Launching a social influence marketing campaign is, in some ways, similar to launching any other digital campaign. But at the same time, you need to approach certain aspects of it very differently to maximize the results.

In this chapter, I discuss the components of a successful SIM campaign and how you can make it work in harmony with other digital marketing efforts. I also discuss how best to respond to criticism, how to turn a crisis to your advantage, and finally, some tactics for turning the campaign into a long-term marketing asset.

Discovering the Types of SIM Campaigns

At this point, it's important to talk about the different types of campaigns. After that, I discuss the rules and guidelines that make SIM campaigns successful. In the realm of social influence marketing, how you implement a campaign is nearly as important as what you implement.

Note

Before you launch your SIM campaign, make sure you've done an inventory of all the other major SIM campaigns going on at the same time that target your customers or are within your industry. The last thing you want is to launch a campaign in which you're asking your customers to do basically the same thing that they may have just done for a competitor.

Warning

The FTC (Federal Trade Commission) plans to impose regulations on how ...