Social Media Marketing For Dummies®

Chapter 16. Ten SIM-Related Must-Read Blogs

A chapter with just ten must-read social influence marketing blogs can't do justice to the wealth of information online that covers social influence marketing. Still, you have to start somewhere, and here are ten of my favorite blogs that help me further my own thinking in SIM. Most of these blogs appear in the Ad Age Power 150 marketing blogs list (which you can find athttp://adage.com/power150), and if you're looking for other blogs to also follow, look to that list.

Web Strategist

www.web-strategist.com/blog

Jeremiah Owyang is one of those Forrester analysts who lives and breathes everything he preaches every day. He's deeply passionate about social media and how you can use it to achieve your business objectives. He provides practical, thoughtful, and actionable advice for you and social media specialists. His blog usually covers topics like the state of social media, how it's changing marketing, and ways in which you can organize your marketing efforts around social media. Because he works for Forrester, many of his posts also contain research nuggets from that company.

Jeremiah publishes daily (how he manages to do that while holding a day job I have no idea) and his posts are usually peppered with links to earlier posts or to external sources. His blog is always a must read and, as someone who knows him, I can attest he's also charming and engaging both in his writing and in person.

The Steve Rubel Lifestream

www.steverubel.com

Another ...