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Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 3. What Is Social Media?

Social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It is about sharing and arriving at a collective point, often for the purpose of making a better or more-informed choice. Beginning with this simple focused concept, this chapter will explore social media in more detail. First, I'll define it more precisely (and demonstrate something about social media in the process) and then move into how you can use social media to complement the marketing activities you are using in your current campaigns.

Chapter Contents

Social Media Defined

Is Social Media Accurate?

Social Media and Marketing

Social ...

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Publisher Resources

ISBN: 9780470344026Purchase book