Chapter 3. What Is Social Media?
Social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. It is about sharing and arriving at a collective point, often for the purpose of making a better or more-informed choice. Beginning with this simple focused concept, this chapter will explore social media in more detail. First, I'll define it more precisely (and demonstrate something about social media in the process) and then move into how you can use social media to complement the marketing activities you are using in your current campaigns.
Chapter Contents
Social Media Defined
Is Social Media Accurate?
Social Media and Marketing
Social ...
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