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Social Media Marketing: An Hour a Day
book

Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton
October 2008
Beginner content levelBeginner
432 pages
11h 23m
English
Sybex
Content preview from Social Media Marketing: An Hour a Day

Chapter 4. Week 1: Web 2.0: The Social Web

This chapter offers specific examples of social media (a.k.a. "Web 2.0") tools and applications. In it, I pull out a few examples that are being used in business now. Each day, you'll spend an hour or so looking at the selected examples and applications so that by the end of the chapter you'll have worked through a range of social media applications, and seen first-hand how they fit together and can be used in a business context.

Chapter Contents

Social Networks: The Power of the Collective

Social Media Begins Here

Engaging with Social Media

The Main Points

Social Networks: The Power of the Collective

Relax. This is not about communal living, although in a weird, virtual way it may seem close. The power of the ...

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Publisher Resources

ISBN: 9780470344026Purchase book