3. Goals Need to Be Defined

When you set out on your family trip, you have an ending point on the map that is your goal, your destination. When you reach the particular spot you’ve marked on the map, you consider the course you’ve taken to reach your goal and can pretty much surmise that it was a success. How you got there and what happened along the way will influence whether you ever take that same path again if you need to get from point A to point B. If the road was rough and you encountered hazards along the way, the next time you need to get from point A to point B, you might not take the same route—you might opt for one with fewer hazards.

Marketing in social media is no different, except that your strategy could include many different ...

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