Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

7. Bring in Legal Early

Nothing can stop a great social media strategy faster than a lawyer with a stack of documents telling you why you can’t talk about this or upload that. Of course, the legal department isn’t out to thwart all creative and fun marketing strategies; it’s really there to protect the company—and you.

Interacting with your customers or audience in a more one-on-one situation can result in employees stepping into murky legal waters. The immediacy of the medium involves less of a filter than traditional marketing channels such as ad campaigns or press releases. Whereas your legal team probably reviews your traditional marketing pieces before they’re released to the public, social media interaction generally happens without the ...