26. You Need to Be All “Ears”

You’ve probably heard the old adage that you were given two ears and one mouth for a reason. As a child, I heard that adage often from my grandmother, but I never really understood it until later in life. It becomes more poignant when working with social media communities—although, in this case, our ears are our eyes because of the mode of communication that drives social media communities.

When it comes to delving into social communities, being humble works best—not shooting off your mouth and announcing your arrival with guns blazing. No one likes a show-off or a know-it-all. For example, in the offline world, you might represent a giant pharmaceutical corporation that controls a budget that is larger than the ...

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