36. Complementing Both Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Marketing

Social media marketing (SMM) is intricately intertwined with other channels of online marketing. Particularly, SMM works hand-in-hand with search engine optimization (SEO) and pay-per-click (PPC) marketing.

Search engine optimization is the practice of optimizing certain aspects of your website—whether it’s content on your web pages, or videos, photos, or podcasts that you create and integrate into your site—for better placement in the search engine results. You can optimize these digital assets to appear higher in the search engine results when searchers type certain keywords.

Depending on what the searcher is looking for and the timeliness of the search, ...

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