Social Media Marketing eLearning Kit For Dummies®

Introduction

If you’ve been thinking about taking a class online (it’s all the rage these days), but you’re concerned about getting lost in the electronic fray, worry no longer. Social Media Marketing eLearning Kit For Dummies is here to help you, providing you with an integrated learning experience that includes not only the book and CD you hold in your hands but also an online version of the course at www.dummieselearning.com. Consider this Introduction your primer.

About This Kit

Each piece of this eLearning kit works in conjunction with the others although you don’t need them all to gain valuable understanding of the key concepts covered here. Whether you pop the CD into your computer to start the lessons electronically, follow along with the book (or not), or go online to see the course, this kit teaches you how to

Develop your branded look across social accounts through the use of color, style, and conversational tone.

Put together a social media marketing plan and an editorial calendar that keeps your tasks organized.

Tweet effectively and use other Twitter tools, such as hashtags and Twitter lists, to enhance your marketing efforts.

Automate some of your online marketing ...