March 2012
Beginner
304 pages
7h 10m
English
Content preview from Social Media Marketing eLearning Kit For Dummies®
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Lesson 2
Creating Your Strategic Marketing and Management Plan
Know how marketing in a social environment is different from marketing offline.
Manage your time effectively to be more efficient.
Define your customers and find out where they hang out online so that you can focus your marketing efforts.
Create a social press release that puts your business ahead of the game.
Use a calendar to schedule your content posts and social tasks.
1. Do I need to market differently just because I’m using a social account?
Absolutely, if you want to gain new customers!
2. I have a local business with physical products that need to be mailed. Are there social sites best ...
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