Lesson 4

Social Media Marketing on Facebook

9781118034705-co0401.tif

9781118034705-co0402.tif

9781118034705-co0403.tif

check.png Opening up your Facebook Page for your business opens the doors to new customer conversation and increased revenue.

check.png With a little time and planning, you can use different tools, such as events, ads, and coupons, to attract an audience.

check.png Linking your e-commerce site to your Facebook Page will increase visitors and conversation.

check.png Creating a custom landing page for your new visitors lets you control a new visitor’s first interaction with your Page.

1. Do I really need a Facebook business Page?

Yes!

Find out here

2. I already have a store on my website. Do I need to move it or link to it?

You have options!

Find out here

3. Does it really take hundreds of dollars to create a custom landing page?

Not anymore!

Find out here

4. ...

Get Social Media Marketing eLearning Kit For Dummies® now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.