March 2012
Beginner
304 pages
7h 10m
English
Content preview from Social Media Marketing eLearning Kit For Dummies®
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Lesson 4
Social Media Marketing on Facebook
Opening up your Facebook Page for your business opens the doors to new customer conversation and increased revenue.
With a little time and planning, you can use different tools, such as events, ads, and coupons, to attract an audience.
Linking your e-commerce site to your Facebook Page will increase visitors and conversation.
Creating a custom landing page for your new visitors lets you control a new visitor’s first interaction with your Page.
1. Do I really need a Facebook business Page?
Yes!
2. I already have a store on my website. Do I need to move it or link to it?
You have options!
3. Does it really take hundreds of dollars to create a custom landing page?
Not anymore!
4. ...
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