Lesson 6
Social Media Marketing on YouTube
Use the two key functions of YouTube — video sharing and socializing — to enhance your marketing efforts.
Optimize your videos by using keywords in specific places on your YouTube videos and a channel to help you get discovered.
Learning to use marketing strategies that are geared for a YouTube audience goes a long way.
Learning to modify your videos with live links to post outside YouTube will expand your reach.
Consider YouTube to be a hub only, one that lets you share your videos on other social platforms like Facebook and Twitter.
1. Can people search for my videos with my personal name, or do they need to know my channel name ...
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