March 2012
Beginner
304 pages
7h 10m
English
Content preview from Social Media Marketing eLearning Kit For Dummies®
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Lesson 8
Analysis and Calculation: Figuring Your Social ROI
Access the built-in analytics tools to see how well you’re connecting to new customers and engaging with visitors.
Use these tools to take a lot of the mystery out of social media marketing.
Know what your audience wants and is interested in, in order to easily create new potential revenue.
Evaluate your social return on investment to help you increase reach and influence that helps your bottom line.
1. Do I need a custom analyzer?
Maybe, maybe not.
2. I feel like I’m making big strides in getting my marketing message out, but how can I really tell without an increase in revenue?
Social ROI takes time.
3. Twitter doesn’t have a built-in analyzer. How do I gauge my success there? ...
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