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Social Media Marketing eLearning Kit For Dummies®

Name: Social Media Marketing eLearning Kit For Dummies®
Author: Phyllis Khare
ISBN: 9781118034705

by Phyllis Khare

March 2012

Beginner

304 pages

7h 10m

English

For Dummies

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Cover
Table of Contents
Title Page
Introduction
Lesson 1: Getting Started with Social Media Marketing
Understanding Social Authority and Why You Want ItDeveloping Your Branded LookSetting Up Foundational AccountsSumming UpKnow This Tech Talk
Lesson 2: Creating Your Strategic Marketing and Management Plan
Putting Together Your Marketing PlanCreating Social Press ReleasesGetting OrganizedSumming UpKnow This Tech Talk
Lesson 3: Social Media Marketing on Twitter
Attracting a Twitter AudienceFollowing and Creating Twitter ListsTalking It Up on Twitter ChatGoing beyond TwitterSumming UpKnow This Tech Talk
Lesson 4: Social Media Marketing on Facebook
Getting Started with FacebookIntegrating Your CommerceCreating a Facebook AdGoing Mobile with Places and Check-In DealsSumming UpKnow This Tech Talk
Lesson 5: Social Media Marketing on LinkedIn
Filling In Your ProfileExploring the Home TabFinding Your Way Around LinkedInPosting, Messaging, and Making Connection RequestsAsking and Answering Questions to Attract New CustomersJoining Groups to Find New CustomersUsing the Search Tools to Find New Clients or CustomersCreating and Marketing EventsAdvertising on LinkedInSumming UpKnow This Tech Talk
Lesson 6: Social Media Marketing on YouTube
Using YouTube in Your Overall Social Media Marketing PlanSetting Up Your YouTube ChannelSubscribing to ChannelsSending BulletinsCreating and Using YouTube HTML Embed CodeMaximizing the SEO of Your VideosOptimizing through the Info and Settings TabAnnotating Video with the Annotations TabUsing the Captions and Subtitles TabBecoming FriendsBuilding Social Status through Commenting and LikingSharing through YouTubeCurating a Great Playlist for MarketingSumming UpKnow This Tech Talk

Lesson 7: Social Media Marketing with Geolocation and Location Platforms
Understanding Geolocation- and Location-based Marketing StrategiesFoursquareGowallaChecking Out the Other GuysSumming UpKnow This Tech Talk
Lesson 8: Analysis and Calculation: Figuring Your Social ROI
Understanding How to Calculate and Analyze Your ROIThe Big Four’s Built-In AnalyticsFinding Other Useful AnalyzersSumming UpKnow This Tech Talk
Appendix: About the CD
System RequirementsLaunch InstructionsOperationTroubleshooting

Content preview from Social Media Marketing eLearning Kit For Dummies®

Appendix

About the CD

This README file contains information to help you get started using Dummies eLearning. This course requires no installation.

System Requirements

Dummies eLearning provides all required functionality on the following Microsoft operating systems: Windows 7, Windows Vista, Windows XP, Windows 2000, and Windows 2003 Server.

The following browsers are supported under Windows: Microsoft Internet Explorer 6.0 or higher and Mozilla Firefox 2.x or higher.

To run a QS3 CD-ROM, the system should have the following additional hardware/software minimums:

Adobe Flash Player 8

A Pentium III, 500 MHz processor

256MB of RAM

A CD-ROM or DVD-ROM drive

A negligible amount of disk space must be available for tracking data. Less than 1MB will typically be used.

Your purchase of this For Dummies eLearning Kit includes access to the course online at the For Dummies eLearning Center. If you have purchased an electronic version of this book, please visit www.dummies.com/go/getelearningcode to gain your access code to the online course.

Launch Instructions

Setup instructions for Windows ...

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Social Media Marketing eLearning Kit For Dummies®

by Phyllis Khare

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.