Chapter 4

Week 1: Web 2.0, The Social Web

This chapter offers specific examples of social media (aka Web 2.0) tools and applications. In it, I pull out a few examples that are being used in business now. Each day, you’ll spend an hour or so looking at the selected examples and applications so that by the end of the chapter you’ll have worked through a range of social media tools and techniques and seen firsthand how they fit together in a business context.

Chapter Contents

  • Social Networks: The Power of the Collective
  • Social Media Begins Here
  • Engaging with Social Media
  • The Main Points

Social Networks: The Power of the Collective

Relax. This is not about communal living, although in a weird, virtual way it may seem close. The power of the collective ...

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