Chapter 10
Week 3: Social Content—Text, Photos, Audio, and Video
This next chapter and the one that follows, “Week 4: Social Content—Ratings, Reviews, and Recommendations,” and “Week 5: Social Interactions,” are all about the content that people create and share on the social web. This includes content that relates to your product, service, and brand. In this chapter, you’re going to look at blogs, pictures, videos, and podcasts and at the tools people use to produce and publish them. For now, these tools are mostly free, and interruptive online advertising—whether sidebar ads earning money for a blogger or placed ads offsetting the cost of the publishing platform itself—remains the primary business model. Part of your decision in using these ...
