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Social Media Marketing: An Hour a Day, Second Edition by Dave Evans

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Acknowledgments

Social media and the rise of the social web are by definition a collaborative effort, and so the ideas in this book have come from everywhere. Dr. Richard Mancuso (physics) and Dr. Kazumi Nakano (mathematics) put me on a path seeking a quantitative understanding of the world around me. You’ll see the connection in Chapter 13, “Week 1: Objectives, Metrics, and ROI.” Dr. Anthony Piccione (poetry) gave me an appreciation for the written word. Steve Tufts pulled me from R&D into marketing and product management, and then Phil Ashworth pulled me into the space program. Xray introduced me to the “Why?” committee, and Roy Fredericks provided a social context for understanding business as it applies to earning loyalty in the Millennial ...

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