Chapter 9
Creating a YouTube Strategy
In This Chapter
Exploring the benefits of SMM on YouTube
Creating custom content for your channel
Harnessing the value of comments on videos
Discovering advertising on YouTube
YouTube (www.youtube.com) is another social platform that has had explosive growth in the last few years. Launched in 2005, it is now the number one website for online videos. Whenever marketers think of viral marketing, they think in terms of YouTube. You can’t afford to overlook it as a marketing vehicle. In fact, today some marketers liken it to a TV network both in terms of its importance to consumers and its potential reach. (Not surprisingly, YouTube itself has noticed this and in early 2012 will be launching “premium channels” that will function just like TV channels.)
What some marketers seem to forget is that developing a SMM strategy for YouTube is no less important than it is on Facebook or Twitter. You have to look at it strategically. Although YouTube started out as a fun site, its marketing value has risen dramatically. In this chapter, we look at how YouTube ...
Get Social Media Marketing For Dummies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
