Where to Go from Here
The book is designed such that you can quickly jump to a specific chapter or section that most interests you in a particular moment. You don’t have to start with the first chapter — although if you’re new to social media marketing, we recommend that you do so. Understanding the foundation of social media marketing (which we explain in the early chapters) helps you better apply the techniques that you learn in the later ones to the specifics of your business.
Occasionally, we have updates to our technology books. If this book does have technical updates, they will be posted at dummies.com/go/social mediamarketingfdupdates
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