Social Media Marketing For Dummies, 2nd Edition

Using LinkedIn Answers

To become a stand-out thought leader on LinkedIn, you’ll want to share your advice. One of the best ways to do that is to use LinkedIn Answers. It can be found in the main navigation on the home page when you click the More tab, as shown in Figure 11-6. LinkedIn users post questions that require a level of expertise to answer. If you provide that answer, you can be perceived as an expert. Demonstrating your expertise is a great way to provide value and get noticed.

Answers also has additional value to a social media marketer. For example, you can get the following benefits:

Discovering content for blog posts, e-books, and slideshows: The best way to create content is to answer questions. Not only will you develop material that people are interested in, but you can also see how helpful your answers really are. If they are not understood or require more information, that’s great feedback for you. Then you can turn them into posts or other media with the knowledge that they have value.

Figure 11-6: LinkedIn Answers.

Uncovering trends by mining the questions people are asking: If you start to notice a new concept cropping up, you may have uncovered a new trend. ...