Social Media Marketing For Dummies, 2nd Edition

Building Your Own Mobile-Enabled Communities

Building a mobile-enabled social community isn’t as hard as you may think. You can leverage existing social media platforms or build the mobile capability right into your existing interactive marketing channels, like your website and mobile Internet site.

Leveraging existing online communities

People are already using Facebook and other social networking sites on their phones today, and they find it easy to accomplish certain tasks, such as uploading photos or posting updates. Some people even prefer to use their mobile phone; it may be much easier to get them to send in a picture from their phone then asking them to go home, find the picture on their computer, and upload it to the community.

As a marketer, you can leverage and use existing social community sites and invite your community to keep in touch with you and follow you. Each community site has varying levels of sophistication and capability for mobile accessibility. Two of the most popular are Facebook and Twitter.

Facebook

Facebook (www.facebook.com ) is one of the world’s leading social networking communities. Marketers, like you, are increasingly creating Facebook pages for their companies and marketing campaigns so that their community can follow them and keep up to date. Facebook has these existing mobile capabilities that you can leverage:

Keep your Facebook community ...