Social Media Marketing For Dummies, 2nd Edition

Adding Social Media Elements to Mobile

You should consider two additional elements while embarking on a mobile social media campaign: social graphs and search. These are important for any social media marketing program, but they’re especially important in mobile ones.

Portable social graphs

Social graphs are the relationships that people have with each other, within a social network, an application, a site, or across the social web. Think of it as a visualization of relationships — how people connect to each other and what interests they share. But then think about the technical application of this concept. What if you knew who your customer’s friends are and then provided user experiences that take advantage of that knowledge?

Facebook Connect allows Facebook data to be integrated into other websites and applications. With Facebook Connect, your customer could use a shopping application for the iPhone and then share mobile offers with their Facebook network. This would be a powerful way to recommend a product.

Research shows that users are more likely to purchase products or services based on recommendations; friends and family are the most effective referrers.

Searching with mobile

Mobile search is just what the name implies. It’s how you find things while on a mobile device, such as websites, people, and restaurants. It sounds like it should be simple; after all, don’t all websites ...