Social Media Marketing For Dummies, 2nd Edition

Discovering the Types of SMM Campaigns

At this point, it’s important to talk about the different types of campaigns. After that, we discuss the rules and guidelines that make SMM campaigns successful. In the realm of social media marketing, how you implement a campaign is nearly as important as what you implement.

Before you launch your SMM campaign, make sure you’ve done an inventory of all the other major SMM campaigns going on at the same time that target your customers or are within your industry. The last thing you want is to launch a campaign in which you’re asking your customers to do basically the same thing that they may have just done for a competitor.

The FTC (Federal Trade Commission) plans to impose regulations on how pharmaceutical companies can market using the social web. Those regulations cover blogger liability in the realm of sponsored conversations. If you’re a pharmaceutical company or are operating in another regulated industry, be sure to check with your lawyers about what you’re allowed and not allowed to do before launching the SMM campaign.

Blogger outreach

Probably the most common form of a SMM campaign is the blogger outreach program. This campaign typically takes the form of identifying influencer bloggers who reach your customers. They’re the expert ...