Looking at Consumer Trends in Mobile

The mobile phone has become a key fixture in the lives of nearly everyone in the United States and, increasingly so, around the world. According to the leading research firms like comScore and Nielsen, 80 percent of the U.S. population has a mobile phone, which is more than 232 million people. In August, 2011, the comScore MobiLens service reported that the use of

check.png Twitter was up via mobile 75 percent from 2010 to 2011

check.png LinkedIn was up 69 percent from 2010 to 2011

check.png Facebook was up 50 percent from 2010 to 2011

Why the craze? Well, the mobile phone brings value; changes lives; and is changing the way we communicate, socialize, and conduct commerce.

A telephone and much more

For the majority, the mobile phone is quickly becoming more than a simple tool for making and receiving phone calls. Sure, you can still make phone calls with them, but for many of us, the mobile phone has become a portal to the world and a multipath channel for the world to reach us.

Today’s mobile phones are newspapers, maps, books, magazines, cameras, radios, stores, game consoles, video and music players, calculators, calendars, address books, stereos, TVs, movie theaters, and ...

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