Promoting on YouTube

Knowing how to publish and promote your marketing video clips is essential to getting them the attention they deserve. The following are some recommendations for promoting your video clips on YouTube.

Always create a customized channel

Having a YouTube channel dedicated to your company or brand is important because it allows you to showcase all the related video clips in one place. A YouTube channel is your brand’s account home, where clips that you have published can appear. Setting up a channel is very easy, so don’t hesitate to do so.

A channel also allows you to create a profile for yourself and have a place to link your website. Make sure that you customize the channel to match your company’s or your brand’s visual identity. You do not need to manually create a YouTube channel. As soon as you sign up for an account (using the Create Account link in the top-right corner of the home page) and upload a video clip, a channel is created for you. To reach your YouTube channel, just click your username after you log in. Figure 9-1 shows one such channel.

remember.eps Don’t forget to provide a link to/from your website to your custom channel. Also, make sure that your other channels like your Facebook page and blogs also have links to your YouTube channel. Reciprocal links are very important to a cohesive SMM campaign.

Create custom content for YouTube

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