Reaching the Referent Influencers
Referent influencers are not easy to reach. Most social platforms do not allow marketers to mine the social graphs of their users, so identifying these people and reaching them can be challenging. As a result, it can be difficult to identify these referent influencers and activate them.
But there’s good news too. Some enterprising advertising technology companies have been researching ways to reach these referent influencers without compromising the privacy of your customers or their circle of friends. Reaching the referent influencers through these methods is safe and reliable, although it does cost you money, with the amount depending on how many referent influencers you’re trying to reach. In the next few sections, I discuss how these companies help you reach the referent influencers.
Social graph analysis
Using database technologies, companies can crawl the major social networks in a similar fashion to the way the search engines crawl ...