Creating Your SMM Roadmap

Just like in any other good marketing campaign, you need to construct a roadmap that shows you where you are going and how you’ll get there. In this section, we discuss seven steps you can take to bulletproof your campaign structure. They are as follows:

check.png Define your objectives.

check.png Develop a powerful story/experience.

check.png Create an action plan.

check.png Craft the content path.

check.png Execute for influence.

check.png Create partnerships.

check.png Track the results.

Define your objectives

This may seem obvious, but it is amazing how many of us forget about articulating the objectives when it comes to a SMM campaign. Your objectives need to be tightly defined, and they must be practical and actionable too. The objectives must be specific to the stage of the marketing funnel that you’re playing in as well. ...

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