Chapter 1: Discovering Helpful Tech Tools
In This Chapter
Keeping current with social media
Distributing content efficiently
Keeping search engines in the loop
Giving long URLs a haircut
Selecting shopping tools that work with social media
Monitoring the buzz
In Book I, you discover that the key to social media success is planning. This minibook reviews useful tools and resources to make your plan easier to execute. Before you start, you may also want to skim Chapters 1 and 2 in Book VIII, which focus on measurement tools for traffic, costs, and campaign performance.
As you select tools and schedule tasks from suggestions in this chapter, remember to enter them on your Social Media Marketing Plan (Book I, Chapter 3) and Social Media Activity Calendar (Book I, Chapter 4). You can also download blank copies of these forms at
www.dummies.com/go/socialmediamarketingaio2e
Try to select ...
