Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media

In This Chapter

check.png Learning why SEO still matters

check.png Focusing on the SEO basics of keywords and metatags

check.png Optimizing content and sites for search engines

check.png Implementing local search campaigns

check.png Ensuring search success in mobile formats

check.png Conducting inbound link campaigns

check.png Implementing SEO on social media

check.png Gaining visibility in real-time search

No matter how popular social media may be, search engine optimization (SEO) must still be a part of your toolkit for a successful, broad- spectrum web presence. The goal of SEO is to get various components of your web presence to appear near the top of search results — preferably in the top ...

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