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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Using Social Bookmarks, News, and Share Buttons

In This Chapter

check.png Differentiating between social bookmarks and social news

check.png Gaining marketing benefits from bookmarks

check.png Submitting to social bookmarking sites

check.png Submitting to social news sites

check.png Motivating people to bookmark and rate your site or content

check.png Using social share buttons

Social bookmarks and social news services are essentially peer-to-peer referral networks. Each one is an expansion of the former “tell-a-friend” call to action. Rather than e-mail a link to a site or some content to one or two people, users can notify many people at a time. Advocates of these recommendation services often argue that they filter the avalanche of websites that appear in standard search engines. Because social bookmarks and social news services rely on popular input from “real people” rather than from algorithms, some Internet users place a greater ...

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