Chapter 2: Building Your Blog
In This Chapter
Deciding on a platform
Determining content for your blog
Sharing your blog with others
Analyzing your readership
Building a community of customers and advocates
Originally, blogs were personal journals where the authors offered their thoughts on anything from parenting to politics. While this vision still holds true today, many brands and businesses are also jumping on the blogging bandwagon because it’s an easy, inexpensive way to market a business. A blog offers a way to share expertise, promote products, and services and update customers.
In this chapter, we explore the benefits of blogs as marketing tools and talk about the extra things you can do to your blog in order to make it readable, shareable, and discussable.
Choosing a Blog Platform
A blog platform is the service you use to host your blog. WordPress and Blogger are the two most popular blog platforms, but you’ll want to read up on all the options available to choose the one ...
