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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Using Podcasts or Video in Your Content

In This Chapter

check.png Deciding whether podcasting is the best option

check.png Finding focus

check.png Using podcasting or video as a marketing tool

check.png Bringing in new traffic

check.png Sharing your content through video

Text isn’t the only game in content marketing. Many brands are now taking advantage of creating podcasts and video blog posts to add a little variety to their written content. In this chapter, we explore the benefits of creating podcasts and video and how you can add them into your marketing plan.

Is Podcasting Right for You?

You don’t have to podcast. With social media, you don’t have to join every network or pontificate from every platform. Some people love podcasting but others would rather type than talk. Is podcasting right for you?

Podcasting doesn’t necessarily have to entail the use of a lot of expensive equipment. Many hardcore podcasters do have their own studios, while others get by with a simple microphone. Sound quality is important, however, ...

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