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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 4: Sharing Images

In This Chapter

check.png Finding the right images for your content

check.png Following the law

check.png Breaking up your content with images

Images are an important part of content creation. They help illustrate a point, break up text, and add more to the conversation. But using an image in your content isn’t as simple as pilfering a photo from Google images and adding it to your blog post. In addition to choosing a photo that helps to enhance your content, you also have legal and copyright considerations. In this chapter, we explore how to add great images without breaking the law.

Using Images for Your Online Content

A picture doesn’t always say a thousand words, but it often gives your content a little extra something-something. People like images; their eyes are drawn to them. If it’s not the headline that makes them take notice, your image can be the one-two punch. Because online content works best when it’s scannable, images give the reader another area to focus on as well.

tip.eps Images are also good search engine optimization. When you take the time to add keywords to your image when ...

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