Chapter 1: Using Facebook as a Marketing Tool

In This Chapter

check.png Using Facebook Pages

check.png Setting up your Facebook Timeline

check.png Bringing in Likes

check.png Using Facebook Events

By now you have at least heard about Facebook, even if you’re not using it. Facebook is the world’s most popular social network, where people of all ages, professions, and backgrounds gather to stay in touch with friends and family.

Having millions of people gathered in one place is the perfect opportunity for any brand to raise awareness and grow a community of customers and advocates. If you’re not on Facebook already, you’re missing out on a huge opportunity. Simply put, Facebook is where the people are, and to succeed in business, you also have to be where the people are.

In this chapter, we explore how Facebook Pages work and how you can make them work for your brand.

tip.eps For more in-depth coverage, find a copy of Facebook Marketing All-in-One For Dummies, by Amy Porterfield, Phyllis Khare, and Andrea Vahl.

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