Chapter 2: Creating and Sharing Content on Facebook

In This Chapter

check.png Planning content

check.png Coming up with shareable content

check.png Creating a community

check.png Taking Groups private

Your Facebook brand Page, just like everything else you do for your brand both online and off, requires a strategy as well as a set of goals. Knowing what you hope to achieve with Facebook, as well as how you hope to achieve it, should be planned out before you make your first post or upload your Timeline cover photo. Just as you would take time to plan a marketing or advertising campaign, so should you also think through your Facebook campaign.

Facebook may look like a random bunch of comments and images, but it’s much more than that. For the brand Page it’s a way to create the type of content people want to both digest and share. Moreover, digesting and sharing isn’t your most important objective if you’re on Facebook to sell or raise brand awareness.

In this chapter, we discuss how to create the type of content that inspires your Facebook community to share and react.

Creating a Facebook Content Strategy

A common mistake ...

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