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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 1: Leaping into Google+

In This Chapter

check.png Determining whether Google+ is for you

check.png Getting the gist of Google+

check.png Bringing your Google+ page to life

check.png Creating a winning profile

check.png Choosing which notifications to receive

In some ways, Google+ is a social network like many others: Your Google+ community can show approval for your content, share your content, join in video chats, and interact with people who have similar interests. However, Google+ is more than just another social network. Because you get to group friends and followers into Circles, it’s easier to share with specific groups of people. Add in the extra search engine optimization value that comes with Google indexing any public updates, plus the ability to do video Hangouts, and Google+ has the ability to be a serious game changer.

Google+ launched in July 2011 to a selection of influential early adapters. After spending time interacting with their peers and testing the waters, many of the early adapters, especially those ...

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