Chapter 4: Hanging with Your Google+ Community

In This Chapter

check.png Getting the hang of Hangouts

check.png Getting your Hangout started

check.png Hanging out with others

Google+ allows its users to take their interaction to a more visual level with Hangouts. Hangouts are video chats involving two or more people. They’re easy to set up and maintain, and you can record them to share on your website or a video sharing site. All you need is a webcam, a working internal or external microphone, and headphones or ear buds to minimize background noise, and you’re ready to go!

In this chapter, we tell you what Google+ Hangouts are, why they’re cool, and how to use them.

Why Hangout?

The benefits of Google+ Hangouts abound. Here are some things you can use Hangouts for:

Put a face to the brand. Hangouts add a human element and personal touch to the brand name. This adds trust between you and the people who are your costumers or part of your community.

Receive feedback. Hosting Hangouts to find out what people think of your brand is a terrific way to discover the wants and needs of your customers.

Interview guests. Bring in experts to help your community learn, grow, and further benefit from interaction with ...

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