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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 1: Pinning Down Pinterest

In This Chapter

check.png Understanding Pinterest

check.png Setting up your Pinterest account

check.png Creating boards

check.png Pinning pins

check.png Following other pinners

What is it about Pinterest that’s so attractive? Is it the mouth-watering food images, the inspiring island getaway shots, or the humorous jokes?

The answer is all of the above. Pinterest is a social network that enables you to share content, but there’s a twist. You can’t see the text beyond the caption that the “pinner” adds when “pinning” the image to his or her board. Because Pinterest pulls only images from blog posts and web articles, the site is more visually appealing. It’s not an eye-catching headline that pulls you in, but rather colors and creativity.

One complaint people have about the various social networks is that everyone is sharing the same things across all the networks. They’re making the same comments and sharing the same links and videos. Pinterest takes that sharing to a whole new level. It’s not the ...

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