Chapter 7: Making Social Media Mobile
In This Chapter
Understanding mobile media users
Reaching people on the go
Marketing with social media sites on smartphones
Marketing with social media sites on tablets
Social media is no longer confined to a “standard” computer of any size. The proliferation of smartphones and apps, 4G networks, more affordable data plans, built-in web browsers, and mobile-ready websites have all contributed to the growth of mobile social activities. Most devices (except old feature phones) can use either a cellular network or Wi-Fi for wireless Internet access.
The integration of social media with mobile devices — from myriad smartphone forms to tablets and iPads — creates more opportunities to reach your target audience in addition to challenges for managing and integrating your marketing campaigns.
Mobile marketing can be implemented on standard feature-based cellphones, smartphones such as the iPhone and Android models, PDAs (personal digital assistants) such as the BlackBerry, and tablet computers.
As a social media marketer, try to tap the potential that ...