O'Reilly logo

Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 7: Making Social Media Mobile

In This Chapter

check.png Understanding mobile media users

check.png Reaching people on the go

check.png Marketing with social media sites on smartphones

check.png Marketing with social media sites on tablets

Social media is no longer confined to a “standard” computer of any size. The proliferation of smartphones and apps, 4G networks, more affordable data plans, built-in web browsers, and mobile-ready websites have all contributed to the growth of mobile social activities. Most devices (except old feature phones) can use either a cellular network or Wi-Fi for wireless Internet access.

The integration of social media with mobile devices — from myriad smartphone forms to tablets and iPads — creates more opportunities to reach your target audience in addition to challenges for managing and integrating your marketing campaigns.

Mobile marketing can be implemented on standard feature-based cellphones, smartphones such as the iPhone and Android models, PDAs (personal digital assistants) such as the BlackBerry, and tablet computers.

As a social media marketer, try to tap the potential that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required