Chapter 8: Multiplying Your Impact
In This Chapter
Integrating social media with e-mail campaigns
Incorporating social media, publicity, and public relations
Combining social media with paid advertising
Leveraging social media with website features
Social media has become such an essential way of “getting the word out” that it’s now also a powerful tool for leveraging other forms of online marketing. All your marketing efforts can go viral when you take advantage of social media channels. Integration with social media can help you
• Increase newsletter subscriptions
• Broaden the audience for event announcements
• Maximize the distribution of press releases and other news
• Find additional paid online advertising opportunities
• Drive traffic to your hub website to encourage users to take advantage of special features
We discuss simple integration techniques in Book II, Chapter 3, such as displaying chiclets to invite people to follow your company on social media outlets and implementing share buttons to encourage viewers to share your pages with others. In this chapter, we ...
