O'Reilly logo

Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 1: Delving into Data

In This Chapter

check.png Understanding the difference between monitoring and measuring

check.png Setting up your measurement plan

check.png Selecting analytics packages that meet your marketing objectives

check.png Learning to use Google Analytics

check.png Discovering Google Social Analytics

Web analytics is the practice of analyzing performance and business statistics for a website, social media marketing, and other online marketing efforts to better understand user behavior and improve results. Some might call web analytics more art than science; to others, it’s black magic.

The amount of data that can be acquired from online marketing efforts vastly exceeds the amount available using traditional offline methods. That statement alone makes online marketing, including social media, an attractive form of public relations and advertising.

In the best of all possible worlds, the results of your marketing efforts should appear as increased profits — in other words, as an improved bottom line with a nice ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required